Tumblers In Style with Swanz Brand

Using your own canteen or tumbler daily to reduce waste is becoming a thing these days. I remember when I was in school, I’d always carry around a canteen (or suito in Japanese) so I wouldn’t have to spend money buying water at the vending machine, and in turn, increasing waste. Recently, I realized I … Continue Reading

Tokyo Party Report by Samantha Mariko – February 2019

February was full of colorful showrooms and parties, preparing us for spring that is right around the corner. Are you familiar with any of these new collections or brand launches? Read on for more about each of the events I attended in the month of February! 春を先駆けて、2月の展示会やイベントはいつもよりカラフルでした。このパーティーレポートに登場するブランドや新コレクションのことはもうご存知ですか?2月の東京パーティーレポートもお楽しみください! ZARA 2019 SS Showroom Whenever I feel like … Continue Reading

When is “Too Much” Too Much?

It’s not even the end of October, and already I feel like I’m finally almost coming out of a huge whirlwind of everything that has happened so far this month. What with planning a huge event for La Fondue Tokyo during Amazon Fashion Week TOKYO last week on top of all my other work, plus … Continue Reading

Tokyo Party Report by Samantha Mariko – August 2018

August proved to be a much busier month than I expected! This is probably the longest Tokyo Party Report I’ve compiled so far with 9 events total, excluding a few that took place outside of the city. I’m sure some brands are recognizable, maybe others will be new and might spark interest. So without further … Continue Reading

Breezy Summer Outfit Recap

September is just around the corner, and while I’m excited for the upcoming fall season, I know I’ll miss the heat wave that has enveloped Tokyo for the last two months. For my last outfit post of the season, I want to introduce two different outfits that I styled with Rivieras slip-on shoes, a perfect … Continue Reading

Fast Fashion for the Fashion-Forward

I always have and continue to be a huge fan of fast fashion. For fashionistas who love keeping up with ever-changing trends on a budget, fast fashion is extremely convenient for the low price range. I’m not claiming that I wear fast fashion pieces all the time. I’m a proud owner of timeless, quality, sometimes … Continue Reading

Life Lessons – Go with the Flow

Every year I go back to my roots – my native hometown in southern California to refresh & unwind. It’s always an exciting prospect when I think about visiting my friends and family from back home, and it’s great to be away from Tokyo even if it’s only for two short weeks. A chance to … Continue Reading

Tokyo Nightlife: A Guide to 10 Popular Clubs & Bar/Lounges

Disclaimer: This guide is aimed more towards first-timers in Tokyo as opposed to people who have been living in the city for some time. When I have friends visiting from other countries for the first time, the most commonly asked questions are, “What’s the night life like in Tokyo?” or “Which clubs or bars do … Continue Reading

New Balance ICONIC 574 x ELLE girl Japan

The New Balance ICONIC 574 sneaker is a classic that has been loved by many over the years, and this spring, they are introducing 4 new colors for the women’s collection. In collaboration with ELLE girl Japan, they put together a special event for bloggers and influencers at Tenoha Daikanyama to celebrate the launch of … Continue Reading

Gigi Hadid x Maybelline Collection Tokyo Launch Party

The much-anticipated Gigi Hadid x Maybelline Collection has announced its launch in Japan, and in celebration, the Maybelline Japan put together a grand party to introduce the collection and to also welcome Gigi herself. Read on for more about the party, the collection, and photos of the ever-beautiful Gigi! 待ちに待ったGigi Hadid x Maybellineコレクションの日本ローンチが発表され、それを記念する盛大なパーティーが開催されました。そして、Gigi本人もパーテイーのために来日!East Coast GlamとWest … Continue Reading