This is not a sponsored post. All opinions are my own.

The New Balance ICONIC 574 sneaker is a classic that has been loved by many over the years, and this spring, they are introducing 4 new colors for the women’s collection. In collaboration with ELLE girl Japan, they put together a special event for bloggers and influencers at Tenoha Daikanyama to celebrate the launch of the women’s spring collection. Read on for more on this special event and to view more photos!

New Balanceの ICONIC 574は沢山の人に愛され、今年の春、ウィメンズコレクションから新色が発表されました!それを記念し、ELLE girl Japanとのスペシャルイベントが代官山テノハで開催され、沢山のブロガーやインフルエンサーがICONIC 574の新色を着用しイベントに参加しました。この華やかなイベントを詳しく読みたい方は続きをご覧になって下さい!

New Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl Japan

About the New Balance ICONIC 574 sneaker

The NBI 574 is the epitome of iconic New Balance design, and I’ve seen so many people in Tokyo wear this particular design in an array of colors. I myself owned a bright pink pair that I wore practically everyday. I immediately fell in love with the 4 new colors from the women’s spring collection – pastel pink, green, blue and purple. Although I ended up wearing a white pair from the men’s collection since the shoe sizes run quite small in Japan, it was about time I upgraded my sneaker game to match my spring wardrobe.

New Balance ICONIC 574のスニーカーは、クラシックなデザインとして知られているので、東京でも履いている人を沢山見かけます。私も以前ホットピンクのスニーカーを愛用していた時期もありました。今回の4つの新色(パステルピンク、グリーン、ブルー、パープル)にもすぐ魅了されました。日本のウィメンズサイズだとサイズがないため、メンズの白を着用することにはなりましたが、春用のワードローブをアップグレードするのにちょうどよかったです。

New Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl Japan

A fashionable party with ELLE girl Japan

I have always been a huge fan of ELLE girl, and the parties they do are always fabulous and fashionable. Since there are 4 new colors of the ICONIC sneaker, ELLE girl split the room in 4 sections for each color, with photo opportunities in each. For example, the DJ booth was one section representing the pastel pink sneaker, and the section with the mini hammock represented the green sneaker. Even the fruity cocktails were color-themed by sneaker color, which I thought was a great idea. I always appreciate a party that is well thought out so that guests can enjoy every aspect of it. And to top it off, the most popular DJ duo in Japan, Una & Supercup Matcha, got the party started!

私はずっとELLE girlのファンで、今回のイベントもELLE girlっぽいとても豪華でファッショナブルなパーティーだなと思いました。ICONICスニーカーの4つの新色に合わせて、会場のスペースも大きく4つのセクションに別れていました。DJブースはピンク色のテーマだったり、ハンモックが置かれたスペースはグリーンのスニーカーをモチーフにしたり。フルーツを使ったカクテルも新色に合わせたカラーだったので、パーティーゲストも喜んでいました。このようにとても拘ってるパーティーは好きですね!そして、今大人気のDJデュオ、Una & Supercup Matchaがパーティーを盛り上げてくれました!

New Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl JapanNew Balance ICONIC 574 x ELLE girl Japan

What do you think of the New Balance spring collection and the party in collaboration with ELLE girl Japan? How would you style a pair of the NBI 574 in these pretty spring colors? Let me know in the comments!

New Balance ICONIC 574の新色とELLE girl Japanとのコラボパーティー、いかがでしょうか?あなただったらこのスニーカーをどうスタイリングしますか?コメント欄にて教えて下さい!

27 comments

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I ‘m such big fan of New Balance and so excited to view this beautiful spring collection! Love the color and especially the one you are wearing. Love all the photos and looks like it was such a fun event!!!

xx. Gina

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super cool event, so lucky!!

https://rrriotdontdiet.blogspot.pt/

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I’m definitely a sneakers girl so I can appreciate the style of those new balance! I currently don’t own a pair but have seen people style them stylishly and think they make for great street styled outfits

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I am a sneaker and kicks fanatic, so I am definitely excited for this collaboration. The color schemes are such a pleasant look for spring! I’d definitely rock a few of these with my spring wardrobe! 🙂

Thebeautybeau.com

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New Balance sneakers bring me back in the day! They used to be really popular when I was in junior high! I love it when a brand that’s so nostalgic to me has a contemporary take on their classic designs. I am obsessed with those pastel colors!

xo, Jo

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Nice event. I like the balance sneakers, I purchased for my little girl. The xocktails are so cool. like a sneakers in pastel colors. Looking like you had so much fun.
xx
Eva
http://www.themermaidfashion.com

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Another cool event! I look forward to your posts. I’ve been considering New Balance sneakers for a while now. Maybe I’ll take the plunge. Thanks for sharing and great pics as always.

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Oh I love New Balance! I need to dig out my sneakers again and style them with some awesome culottes like you 😉 You look amazing and wish I was there to celebrate!

Tatyana x
LAFOTKA

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girl how do you find all these cool events to go to? and the events all look like they have incredible lighting for photos LOL so jealous! looks like you had fun babe! thanks for sharing xo, sharon

http://www.stylelullaby.com/fashion/sweaters-adore-valentines-day/

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Haha, I think living in such a “small” city helps – you get to meet a lot of people 🙂 Thanks for reading! <3

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I love New Balance! These shoes are so fab, there’s nothing I love more than comfortable and cute sneakers!! hope you had fun babe!
xo, Samira
http://www.leathertolunch.com

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The party was so fun! Yes, I agree, I love a good, comfortable sneaker!

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Looks like it was such a cool party!

She Walks Blog

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How cool was this event?? I am A New balance fan! I have two pair and want more! I have an orange pair and blue pair, but these colors have me lusting!!! I really want that light green pair!

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That’s awesome! I also need to start collecting their other colors too 🙂

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This event looked absolutely fabulous! So in love with the pastel colors on those New Balance sneakers.. too cute. Definitely need to get a pair!

xo Sheree
Posh Classy Mom

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Hello,

Lovely pics !

Sarah, http://www.sarahmodeee.fr

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I have been wanting a pair of New Balance sneaks for the longest time. Those pastels are so unique and perfect for spring. I love all of the colors and want all of them! I think I would style it with high waist jean shorts and a white tee. There is nothing more classic than that!! I want the green ones!!

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I wanted the green ones too!! Unfortunately the women’s sizes in Japan don’t run big enough for my shoe size 😛

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I love New Balance. Those pastel colors are so pretty! You look amazing Sam!
http://www.averysweetblog.com/

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What a fun event! The shoes look so cute, I am such a sucker for sneakers haha

Samantha Series

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Oh they have the best kicks, and the pink one is so cute.
@rachelvogttrends
http://rachelvogttrends.com/2018/02/07/wedding-dress-maggie-sottero/

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What a amazing party!!
まりこさんのファー付きデニムジャケットとニューバランスの組み合わせ、私も真似してみたいです。
どちらもまだ持っていないので、ゲットします!!

akiko

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New Balanceのスニーカーはカラーバリエーションが豊富だし、履き心地がめっちゃいいですよ!

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So jealous of all of the events you get to attend, esp this one with New Balance. Thanks for sharing their new collab. I would definitely rock a couple of pairs of these for spring. They look so comfy and am a sneaker girl at heart!

Sweet as Fiction xo
http://www.sweetasfiction.com

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Yes!! Out of all the popular sneaker brands, I always see New Balance as the young, fun brand that’s about living a great life. Gorgeous party. and cute sneakers x

https://www.bunnybernice.com/single-post/2017/11/16/Lets-talk-about-sex-baby-and-consent

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You are always in the best events Sam!! Def when I come to Tokyo need to hit you up to come with you.
I absolutely love New Balance kicks and this event looks so fun!

xoxo
Marcy

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