Tokyo Party Report by Samantha Mariko – July 2018

July is my favorite month of the year – if you haven’t already noticed from my previous post, my birthday was in July. And because of that, summer is probably my favorite season and there is always so much going on during vacation season. In July, I had the pleasure of working for several events … Continue Reading

Tokyo Party Report by Samantha Mariko – June 2019

Isn’t it crazy that we’re already in the second half of 2019 as of today?? The first six months flew by so quickly that before you know it, it’ll already be winter (but wait, summer has barely even started!). June was a very eventful month, which lots of product launches, exhibitions and anniversary celebrations. I … Continue Reading

Tokyo Party Report for May 2019 – A Dip in Switzerland

This Tokyo Party Report will be slightly different as I will only be reporting on one party this time. Of course, I attended some parties and worked at others during the month of May, but this particular one was special in that I produced with my LA FONDUE TOKYO team. 今回の東京パーティーレポートは、いつもと違ってひとつのイベントについて書かせていただきます。もちろん、5月は様々なパーティーに出席しPRとしても参加したものも多かったですが、LA FONDUE TOKYOチームとプロデュースした「A Dip in … Continue Reading

Tokyo Party Report by Samantha Mariko – April 2019 pt. 2

In Japan, today marks the last day of Golden Week, an extended spring holiday of sorts. With the imperial transition taking place this year, Golden Week was 10 days long instead of the usual one week period. Which also gave me some extra time to write up part 2 of my April Tokyo Party Report. … Continue Reading

Tokyo Party Report by Samantha Mariko – April 2019 pt. 1

In Japan, April 30th marked the end of the Heisei Era. Today, on May 1st, the country welcomed the new Reiwa Era along with the new Emperor and Empress of Japan. Looking back on the previous month, it was jam-packed with different kinds of events, which in my opinion was a great way to end … Continue Reading

Tokyo Party Report by Samantha Mariko – March 2019

March was a flurry of events, with Tokyo Fashion Week right in the middle of it all. I didn’t blog about it this time since I wasn’t so active this season, but there were plenty of other events to blog about. Lots of product & collection launches, anniversaries and store renewals will be featured in … Continue Reading

Tokyo Party Report by Samantha Mariko – February 2019

February was full of colorful showrooms and parties, preparing us for spring that is right around the corner. Are you familiar with any of these new collections or brand launches? Read on for more about each of the events I attended in the month of February! 春を先駆けて、2月の展示会やイベントはいつもよりカラフルでした。このパーティーレポートに登場するブランドや新コレクションのことはもうご存知ですか?2月の東京パーティーレポートもお楽しみください! ZARA 2019 SS Showroom Whenever I feel like … Continue Reading

“What does ‘beautiful’ mean?” – About Body Image & Body Positivity

Back in October of last year, I had the privilege of guest speaking for a workshop hosted by HuffPost Japan and MASHING UP. “Body image” and “body positivity” are both topics that are important to me and things that I have struggled with since I went head-first into the entertainment industry in Japan. The article … Continue Reading

Tokyo Party Report by Samantha Mariko – January 2019

How is it that it’s already February? January sped by so quickly with my Indonesia trip, touring with Japanese R&B singer RIRI as her DJ, and also DJing weekly now at PLUS TOKYO in Ginza. I’ve somehow managed to squeeze in a few parties and events in January despite my crazy work schedule. For me, … Continue Reading

Tokyo Party Report by Samantha Mariko – December 2018

I can’t believe it’s almost 2019! December turned out to be a pretty eventful month (I was going to multiple events in a single night a couple times this month, yikes!), and I’m hoping January will be just as busy. I hope you enjoy my December Tokyo Party Report! もうすぐ2019年なんて早すぎる!12月はいつも通りの忙しさで、クリスマスの日は熱でダウンしてしまいました。一晩にパーティー3〜4件回ってたりしたら、そりゃそうなるよね。皆さんも体調には気をつけて、来年も楽しい一年にしてください!12月のパーティーレポートも是非お楽しみください♡ efffy x Masami Yanagida Collection … Continue Reading