Tokyo Party Report by Samantha Mariko – September 2018

September was another busy month of events (but perhaps not as busy as August). The crispness of the fall season has arrived, along with various AW collection reveals. From beauty to music to fashion, I had the pleasure of attending or working for various events. I hope you enjoy this short but sweet party report … Continue Reading

Tokyo Party Report by Samantha Mariko – August 2018

August proved to be a much busier month than I expected! This is probably the longest Tokyo Party Report I’ve compiled so far with 9 events total, excluding a few that took place outside of the city. I’m sure some brands are recognizable, maybe others will be new and might spark interest. So without further … Continue Reading

Tokyo Party Report by Samantha Mariko – July 2018

My second post in this series! For my July report, I’ll be introducing several different kinds of events, including a music festival, a masterclass, and reception parties. Ever since I started working at a PR company in Tokyo, I’ve had more access to really cool events happening in the area and it’s always fun to … Continue Reading

Launch of NYX Cosmetics Japan

I’ve dreamed so long for the day to come, and it’s finally here! NYX Cosmetics has officially launched in Japan, and their first store opened on Friday, March 16th at the Harajuku/Omotesando Tokyu location. I’ve been following along on their journey, from media presentations to a demonstration by makeup artist Jordan Liberty, and I’ve enjoyed … Continue Reading

Gigi Hadid x Maybelline Collection Tokyo Launch Party

The much-anticipated Gigi Hadid x Maybelline Collection has announced its launch in Japan, and in celebration, the Maybelline Japan put together a grand party to introduce the collection and to also welcome Gigi herself. Read on for more about the party, the collection, and photos of the ever-beautiful Gigi! 待ちに待ったGigi Hadid x Maybellineコレクションの日本ローンチが発表され、それを記念する盛大なパーティーが開催されました。そして、Gigi本人もパーテイーのために来日!East Coast GlamとWest … Continue Reading

MAKE UP FOR EVER Shinjuku Lumine 2 launch party

After waving goodbye to summer vacation, it’s time to put on those party shoes and get ready for the upcoming fall festivities. And what better way to welcome the fall season by DJ-ing for Make Up For Ever’s Shinjuku Lumine 2 store launch party! 夏休み明けは、秋にしか楽しめないイベントやパーティーが盛りだくさん!そんな中、世界的に有名なメイクブランド、メイクアップフォーエバーの新宿ルミネ2店のローンチパーティーで今月DJをやらせていただきました! Shinjuku Lumine 2 is a department store connected to JR … Continue Reading

Armani Box beauty pop up store cocktail party

With Vogue’s Fashion’s Night Out just around the corner, September is truly a transition period in Tokyo, marking the end of summer but also the beginning of fashion & beauty-related events for the upcoming fall season. Yesterday, I had the honor of attending the Armani Box beauty pop-up store cocktail launch party in Omotesando Hills. … Continue Reading

Dior for Love – Miss Dior x Rouge Dior Party

Dior recently launched two new beauty products, the new Miss Dior Eau de parfum and the Rouge Dior liquid lipsticks. The special event titled “DIOR FOR LOVE” celebrated the dual launch of these products, and the special appearances of brand ambassador Natalie Portman, Dior perfumer-creator, Francois Demachy and makeup creative & image director Peter Philips … Continue Reading

RMK x Taro Horiuchi Autumn Winter 2017 Collection “FFFuture”

RMK always knows how to do a new collection presentation right. I’ve been attending their presentation events for over 3 consecutive seasons, and each time they keep adding to the “wow” factor. For their autumn-winter 2017 collection “FFFuture (fast forward future),” RMK collaborated with Taro Horiuchi, a Japanese fashion designer who is all about the … Continue Reading

MAKE UP FOR EVER Opening Reception Party at GINZA SIX

MAKE UP FOR EVER has finally made its way to Ginza, Tokyo, and I had the honor of getting the party started at the GINZA SIX store opening reception event. Read on for more about the launch of the GINZA SIX store and my DJing / MCing experience at this colorful event. メイクアップフォーエバーがとうとう銀座にもオープン致しまして、私はGINZA SIXでのオープニングレセプションパーティーでDJをやらせていただきました。GINZA SIX店やパーティーの様子を是非ご覧になって下さい! … Continue Reading