Tokyo Party Report by Samantha Mariko – February 2019

February was full of colorful showrooms and parties, preparing us for spring that is right around the corner. Are you familiar with any of these new collections or brand launches? Read on for more about each of the events I attended in the month of February! 春を先駆けて、2月の展示会やイベントはいつもよりカラフルでした。このパーティーレポートに登場するブランドや新コレクションのことはもうご存知ですか?2月の東京パーティーレポートもお楽しみください! ZARA 2019 SS Showroom Whenever I feel like … Continue Reading

Tokyo Party Report by Samantha Mariko – January 2019

How is it that it’s already February? January sped by so quickly with my Indonesia trip, touring with Japanese R&B singer RIRI as her DJ, and also DJing weekly now at PLUS TOKYO in Ginza. I’ve somehow managed to squeeze in a few parties and events in January despite my crazy work schedule. For me, … Continue Reading

Tokyo Party Report by Samantha Mariko – December 2018

I can’t believe it’s almost 2019! December turned out to be a pretty eventful month (I was going to multiple events in a single night a couple times this month, yikes!), and I’m hoping January will be just as busy. I hope you enjoy my December Tokyo Party Report! もうすぐ2019年なんて早すぎる!12月はいつも通りの忙しさで、クリスマスの日は熱でダウンしてしまいました。一晩にパーティー3〜4件回ってたりしたら、そりゃそうなるよね。皆さんも体調には気をつけて、来年も楽しい一年にしてください!12月のパーティーレポートも是非お楽しみください♡ efffy x Masami Yanagida Collection … Continue Reading

Tokyo Party Report by Samantha Mariko – November 2018 Pt. 2

In continuation of my Tokyo Party Report for November, here is part 2 because I simply could not put all these events in a single blog post. The latter half of November proved to be just as eventful and exciting as the first half, with lavish events hosted by Dior, Armani Beauty, Chloé and much more. … Continue Reading

Tokyo Party Report by Samantha Mariko – November 2018 Pt. 1

Yes, this is PART 1 because that’s how many events I went to this month that I had to do a two-part report this time. I’m so thankful for all the invitations to these beautiful parties, as well as the DJing opportunities that have steadily come my way for the past couple of months. In … Continue Reading

Tokyo Party Report by Samantha Mariko – September 2018

September was another busy month of events (but perhaps not as busy as August). The crispness of the fall season has arrived, along with various AW collection reveals. From beauty to music to fashion, I had the pleasure of attending or working for various events. I hope you enjoy this short but sweet party report … Continue Reading

Tokyo Party Report by Samantha Mariko – August 2018

August proved to be a much busier month than I expected! This is probably the longest Tokyo Party Report I’ve compiled so far with 9 events total, excluding a few that took place outside of the city. I’m sure some brands are recognizable, maybe others will be new and might spark interest. So without further … Continue Reading

Tokyo Party Report by Samantha Mariko – July 2018

My second post in this series! For my July report, I’ll be introducing several different kinds of events, including a music festival, a masterclass, and reception parties. Ever since I started working at a PR company in Tokyo, I’ve had more access to really cool events happening in the area and it’s always fun to … Continue Reading

Launch of NYX Cosmetics Japan

I’ve dreamed so long for the day to come, and it’s finally here! NYX Cosmetics has officially launched in Japan, and their first store opened on Friday, March 16th at the Harajuku/Omotesando Tokyu location. I’ve been following along on their journey, from media presentations to a demonstration by makeup artist Jordan Liberty, and I’ve enjoyed … Continue Reading

Gigi Hadid x Maybelline Collection Tokyo Launch Party

The much-anticipated Gigi Hadid x Maybelline Collection has announced its launch in Japan, and in celebration, the Maybelline Japan put together a grand party to introduce the collection and to also welcome Gigi herself. Read on for more about the party, the collection, and photos of the ever-beautiful Gigi! 待ちに待ったGigi Hadid x Maybellineコレクションの日本ローンチが発表され、それを記念する盛大なパーティーが開催されました。そして、Gigi本人もパーテイーのために来日!East Coast GlamとWest … Continue Reading