In Japan, April 30th marked the end of the Heisei Era. Today, on May 1st, the country welcomed the new Reiwa Era along with the new Emperor and Empress of Japan. Looking back on the previous month, it was jam-packed with different kinds of events, which in my opinion was a great way to end the Heisei Era. Because there were so many, I will be dividing the April Tokyo party report into two parts. I hope you enjoy part 1, which starts off with a bang with the DIOR ADDICT CITY launch party!
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DIOR ADDICT CITYĀ Launch Night with Cara Delevingne & Peter PhilipsĀ @ Hotel Koe Tokyo
Dior recently released its new lip collection, “Dior Addict Stellar Shine.” To celebrate this launch, they transformed Hotel Koe Tokyo into a pink wonderland titled “DIOR ADDICT CITY” and held a special launch party with special guests makeup artist Peter Phillips and Dior’s muse, Cara Delevingne. The new lip collection was beautifully displayed, with an abundance of photo spots within the party. I love that there are so many different shades and finishes from the Dior Addict Stellar Shine collection. With performances by Yuka Mizuhara and Awich, the party was one for the books. I was also happy to catch a glimpse of Cara herself – just as beautiful as I imagined her to be!
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Tory Burch Ginza Store Opening Reception Party
Tory Burch opened their Ginza location in April and held a launch party to celebrate. The interior was clean and elegant, and spring-like with floral decorations despite the chilly pre-spring weather outside. I was so happy to see Mademoiselle Yulia as one of the DJs for the event. Also, Ms. Tory Burch herself was in attendance for the occasion. It was lovely running into familiar faces at this gorgeous party.
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Reebok Classic presents Reebok 90s House Launch Party
In the 90s, Reebok developed sneakers with the latest technologies and fresh designs that were revered in the fashion world and sports scene. For a limited time, Reebok CLASSIC opened “Reebok 90s House” at Harajuku’s B-SIDE to exhibit those classic designs from the 90s. The launch party was a huge success, with a full house during performances by Awich and BIM. They also served special pizza toast by PIZZA SLICE, which was the perfect snack for the 90s-inspired party. And of course, the shoes on display were so cute! Reebok knows how to throw a good party.
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Michael Kors “Manhattan in Tokyo” Launch Party
Michael Kors held a reception party at their Ginza location to celebrate the launch of their new “Manhattan” bag. Ā This bag, which is of course named after New York’s Manhattan, was released early in Japan. Also, MK created a special edition bag in collaboration with Japan’s brand ambassador Tsubasa Honda, who was also present at the party. I was very impressed by the Manhattan collection – the design and colors lookĀ perfect for daily use. I was able to catch up with the Editor-in-Chief of Cosmopolitan Japan, which was lovely.
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OMEGA Iconic Ladies Afternoon Tea @ The Conrad Tokyo
The OMEGA “Constellation” collection has for a long time embodied the traditional design concept that is representative of the brand. In order for more people to better understand the brand and the Constellation collection, OMEGA held a beautiful afternoon tea at the Conrad Tokyo. I joined nine other influencers for this special occasion. We were served a special menu that went along with the “constellation” theme. We were also fortunate enough to learn more about OMEGA from the PR/marketing representatives. For example, OMEGA is the official timekeeper for the Olympic and Paralympic Games. Also, the “Speedmaster” is the watch of choice for every one of NASA’s piloted missions since March of 1965 and was the first watch that landed on the moon in July of 1969 (!). It was such a fantastic opportunity to learn the history behind the brand and to meet lovely new individuals as well.
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Onitsuka Tiger 20 19 Autumn/Winter Collection Launch Party
Onitsuka Tiger released its 2019 Autumn/Winter Collection, with a launch party for a special collection preview. The theme of the party was “DOWNTOWN RAVE” representative of the underground culture, utilizing sound, light, and digital art. I’ve been a fan of Onitsuka Tiger shoes and apparel for a while now – their styles are great for both men and women. I loved so many of the designs from the new collection as well!
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6 comments
Mariann Yip
You can always count on Dior to do a pink wonderland event! That theme definitely makes for great photos and Iām glad you enjoyed it š
Candace
I cannot get enough of your outfits! You have amazing style and always seem to find the perfect mix of casual and classy. These events sound like they were a blast! I’m glad to hear you enjoyed yourself!
Habanero Angelica
Wow, amazing event!!
Eva
How many quality events and love your looks everywhere. The most on the Dior, Reebok, MK.
Nice locations.
Xx
Eva
http://www.themermaidfashion.com
marcy
Girl you are busy busy bee!! Looks like you get invited to so many events. If I ever come to Tokyo I know who to call to hook me up to all these event hehehe!! LOVE all the outfits and styles for the event you attended babe
Jessica
This looks so much fun! Love all the cool and trendy looks!
Jessica | notjessfashion.com